Marketing data includes daily aggregations of ad spend and impressions. It helps us model the marketing effect on app performance.

Dimensions

Marketing data should be aggregated at the most granular level supported by each channel or media partner. The granularity can be different per channel or media partner, and will be the same level at which incremental measurement results will be reported by us for each. Supported dimensions are:

• Date
• Channel
• Campaign
• Country
• Source App

The only mandatory dimensions are Date, Channel, and Country.

Metrics

The marketing metric columns supported are:

• Spend
• Impressions

Both are optional, but at least one must be specified for each record.

Updated on: 22/12/2022