> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.metric.works/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Adoption Phase Takeaways

At the end of the adoption phase, you will understand how to add incrementality into your marketing process through privacy-centric incrementality metrics provided by Polaris.

Second, you will have the tools and knowledge to calibrate incrementality measurement data and make it more and more accurate through regular ground truth experimentation.

Lastly, you will see the uplift of using incrementality metrics in your day-to-day marketing process and high level marketing strategy. This will allow you to build a long-term plan to adopt incrementality into your business, rely less and less on flawed last touch metrics, and be highly prepared for success in an increasingly privacy-centered advertising world.