Adoption Phase Takeaways
At the end of the adoption phase, you will understand how to add incrementality into your marketing process through privacy-centric incrementality metrics provided by Polaris.
Second, you will have the tools and knowledge to calibrate incrementality measurement data and make it more and more accurate through regular ground truth experimentation.
Lastly, you will see the uplift of using incrementality metrics in your day-to-day marketing process and high level marketing strategy. This will allow you to build a long-term plan to adopt incrementality into your business, rely less and less on flawed last touch metrics, and be highly prepared for success in an increasingly privacy-centered advertising world.
Second, you will have the tools and knowledge to calibrate incrementality measurement data and make it more and more accurate through regular ground truth experimentation.
Lastly, you will see the uplift of using incrementality metrics in your day-to-day marketing process and high level marketing strategy. This will allow you to build a long-term plan to adopt incrementality into your business, rely less and less on flawed last touch metrics, and be highly prepared for success in an increasingly privacy-centered advertising world.
Updated on: 28/07/2022
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